Challenge
Orbit Health’s telehealth platform expanded into three new regions, but regional regulations limited the data signals they could use for targeting. Legacy campaigns served broad audiences, wasting budget and missing local nuances. Reporting lagged several days, slowing optimisation.
Strategy
Mpeak built a privacy-safe data layer using consented first-party events and contextual partners. We segmented audiences by care pathways, introduced localised landing pages, and automated daily pacing checks that alerted teams when spend drifted or appointments declined.
Results
- 112% increase in booked telehealth appointments across new markets.
- 41% reduction in acquisition costs by focusing spend on verified intent cohorts.
- Cross-functional playbook delivered to Orbit’s growth and operations teams to sustain regional launches.